Do You Need Content Written? We Can Help You!
Everyone has a story to tell. How they tell that story determines whether they are an effective communicator or not. Communication is all about the delivery – being heard by the right people in the right way. This is where great content writing can change any narrative.
Content should embody the right message, tone and composition. It’s about writing copy that is engaging, relevant and fresh. Producing this type of content should be guided by the target audience’s search behaviour for effectual conversion.
We have been helping businesses, ministry organisations and individuals to put their best foot forward by providing well-researched content. We can help you craft a successful content marketing campaign.
The role of a copywriter is different to that of the content writer. Although both focus on writing content, their intent is different.
Content writing helps educate the consumer about a particular product or service while copywriting helps promote a brand, product or service. It’s about compelling an audience to take action through the use of cleverly timed words – the art of persuasion! It drives sales through advertising, product, website and SEO copy, right through to the emailer or newsletter and social media copy.
Content writing engages the reader and holds their attention through storytelling. It educates and informs, and builds trust in a brand for longevity and not just for sales. It’s also long-form writing – blog posts, news articles, press releases, editorials, eBooks and educational materials.
It all starts with a great content plan. It’s where you decide what objective you want to achieve and to whom. It helps pinpoint the key messaging and when to deploy it.
A ghostwriter is someone who anonymously writes a literary text or copy like articles, speeches, books, blog posts, email newsletters, web copy, etc, but it is officially credited to the client or someone else.
Ghostwriters help businesses and individuals alike who can’t write or just simply don’t have time to write. These types of writers are able to successfully emulate another person’s “voice” and writing style, and make it shine.
Many authors make use of ghostwriters, especially those who need to write an autobiography or article. The writer is paid to write the content with the understanding that they will not be credited as the author.
We can help you ghostwrite your next project. Enquire about our services.