Visual Communication Speaks Volumes
Your logo is the “face” of your organisation. It sums up your entire brand identity in one, instantly recognisable place. A logo must be thoughtfully designed as it must stand the test of time. Your target market should ideally develop a good feeling anytime they see this brand icon. That’s why it pays to choose a logo designer who listens to you and understands your USP – the unique characteristics of your organisation that set you apart in the marketplace.
Three Essential Qualities of a Logo
- Simple – When it comes to modern logos, less is more; a logo should display well at large and small sizes across various mediums
- Appropriate – A logo should represent what an organisation stands for, while also being “future-proof”
- Distinctive – A great logo is instantly recognisable, promotes a positive perception of the organisation and establishes and emotional connection with the consumer
Outloud Media takes all these factors into consideration when designing a logo, assuring our clients of having a recognisable icon that will resonate in the marketplace for years to come.
Visual Communication is more than just assembling visual elements to convey ideas and information… effective graphic design appeals to your target audience, grabs their attention and moves them to action.
With over 30 years of experience in print design, Outloud Media is your trusted supplier of powerful visual media that gets results.
Branding is the strategic combination of design and advertising elements to market a product or service. On the other hand, corporate branding takes every interaction with the marketplace into account. Touchpoints such as product packaging, quality, messaging, customer interaction and corporate social responsibility all contribute to building a positive reputation in the marketplace.
Brand management is crucial to the success of an organisation. A rude customer service agent or one demeaning advert can cause irreparable damage to a corporate image that took decades and huge expense to cultivate.
Steps to Effective Branding
- Identify target market
- Position products or services
- Manage corporate and product brand identity
As a leading design agency, Outloud Media plays an important role in our clients’ success. We design marketing collateral that effectively positions your products or services in the marketplace and takes your corporate identity into consideration.